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Ald. Mary Ann Smith (48th Ward), Ald. Helen Shiller (46th Ward), and Uptown United reached out to MPC and the Urban Land Institute-Chicago (ULI) to conduct a two-day ULI Technical Assistance Panel for the Argyle District, a pan-Asian retail strip on Chicago's North Side. The panel brought together experts in the fields of business and community development, marketing, real estate development, planning, and design. The panel also included volunteers with relevant cultural knowledge of the community to ensure the recommendations were grounded and realistic, given the districts unique ethnic makeup. The panel met in November 2008 to explore marketing, leadership development, and physical design solutions to improve and sustain the district in the face of new market realities. This report outlines their recommendations.