Entering the Twitterverse: An Analysis of Twitter Use at Large Utilities
Fee: Free for Association Members
The use of social media at water and wastewater utilities has increased steadily over the past few years in response to several industry trends, including diminishing utility budgets, the growing importance of educating consumers with regard to the true value of water, and the need to generate public understanding and support for utility initiatives such as water reuse and desalination.
This presentation will focus on the prevalence and use of Twitter in the 18 water utilities that provide service for populations of more than 1.5 million, as determined by the 2010 Biennial Water and Wastewater Rate Survey. For the utilities with social media accounts, the frequency and content of Tweets was recorded and analyzed for the month of February in 2012, 2013, and 2014. One of those large utilities—the Southern Nevada Water Authority—will share its experience with Twitter.
This presentation will provide participants with an introduction to and rationale for using social media, particularly emphasizing the use of Twitter. Additionally, the presentation will include a brief overview of how Twitter and Tweets work, and will examine some of the risks associated with organizational forays into Twitter and social media, with a description of next steps for organizations interested in pursuing social media outreach.
- Catherine Noyes, Raftelis Financial Consultants
- Colleen Curran, Southern Nevada Water Authority
- Noe Crockett, Southern Nevada Water Authority